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Embarc Collective
Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Michael Joly, Founder & CEO of solu, consumer audio products that bring peace and healing to stressed and anxious minds
What were you doing previously, and what inspired you to launch your company?
What pain point is your company solving? What gets you excited to go to work every day?
Name the biggest challenge you faced in the process of launching the company. How did you overcome it?
Where do you see your company headed next?
With two years of 7% CMGR in revenue since launch we’ve proven early product market fit and significantly de-risked the company. Three months ago we moved our three person team from Massachusetts to Tampa to join Embarc Collective and be a part of the dynamic startup scene found in Tampa.
With the help of the Embarc Collective team and other local resources we’re looking to scale n.o.w. Tone Therapy System to hundreds of thousands, then millions of users to help them lead more peaceful, productive and joyous lives. To drive those scaling efforts…
… we’ve got some compelling content marketing up our sleeves… as soon as we can get into the studio at Embarc Collective we’ll resume production of our podcast “Hey Mickey!” (a light and lively “working man’s” look at consciousness awakening), we’ll develop some short form videos featuring a trio of muppet-like puppets and we’ll launch Alene’s comic strip called “Bee-ing!” (sort of a humorous “Be Hear Now” featuring two lovable honey bees called GoBee and BeBee). All of our content marketing is designed to drive awareness of, and conversation about, the benefits of intentionally choosing a path of consciousness awakening and experiencing the joy that results.
AND … we’re developing two products for the sleep hygiene market –– one of them featuring our own team member / voice talent Ruane Sibley (top secret, can’t say more at this point).
Give us a tactical piece of advice that you’d share with another founder just starting.
“Stop thinking, and end your problems” –– Lao Tzu
Learn more about solu at https://www.nowbysolu.com.
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