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Embarc Collective
Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Alex Cusell of Jisell, a universal platform where gift card brands can engage and incentivize their gift card holders to drive redemption.
I was a software engineer, but I always knew that I wanted to be a tech entrepreneur. After about a year, I quit my engineering job and moved out to Silicon Valley to pursue a Master’s Degree in tech entrepreneurship. During that time is when I launched Jisell. I had a bridal shower, where I received countless gift cards and unwanted gifts that were returned for store credits. My wallet was bursting at the seams with plastic cards, which was a frustration I had experienced many times before on holidays, birthdays, graduation, etc. I searched for years for an adequate solution to this problem. The more I explored this industry, the more I fell in love with the problem. Jisell brings together the best parts of existing solutions and new features that our users love!
I would say that as a founder, your mental health is critically important and under constant attack. I would encourage anyone entering this journey to set a standard of prioritizing their sanity, personal values, happiness, etc. Some methods that have helped me: therapy, podcasts, meditation, journaling and volunteering.
Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersbu...
Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersbu...
Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersbu...
Meet the Embarc Collective member community of driven entrepreneurs who are building bold, scalable, thriving companies in Florida.