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Featured Founder: Brock Lister of Visitry

Member Spotlights


2 min read · Jul 31

About The Author

Embarc Collective

Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Brock Lister of Visitry, which is a Home Health marketplace for agencies and clinicians.

What were you doing previously, and what inspired you to launch your company?

I started working as a physical therapist in home health in 2016. After securing my first few contracts, I started Kinesio Rehab, a staffing agency that supplied field clinicians who would treat home health patients. It became apparent that this model was inefficient, with too much waste in the form of time and administrative costs. I was inspired to launch Visitry as a digital solution to the problem we were already solving manually.

What pain point is your company solving? What gets you excited to go to work every day?

Our company is solving the problem of supply and demand in the home health world. I’m excited to work on a tool that will make lives easier and leave no patient without the home care that they need.

Name the biggest challenge you faced in the process of launching the company. How did you overcome it?

The biggest challenge might have been trying to build software with zero technical experience. The way we overcame this was to learn the fundamentals as quickly as possible and to find partners we could trust who had the skillsets that we were missing.

Where do you see your company headed next?

We see our company continuing to add clinicians and agencies until it becomes the number one choice for home health staffing. We are also adding more features and functionality so that we can provide a true home health multi-tool.

Give us a tactical piece of advice that you’d share with another founder just starting out.

I’m going to borrow from an Embarc Collective regular, Justin Davis, and advise that you don’t fall in love with your product and that you fall in love with the market instead. This will allow you to make the necessary adjustments required to find product-market fit.

Why Tampa Bay?

Tampa has become my new home since relocating from Buffalo, NY. I see so much potential in this city, and I love that direction that it’s heading!


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