Embarc Collective

It’s Okay to Say “No for Now”

As a startup builder, we all feel resource constrained – we could use more time or more cash, but most likely both. When feeling these constraints, you know you have to stay acutely focused on your goals, but it’s hard to say no to offers to help from supporters in your network. This is especially […]

Get Off the Starting Block – Talk to Your Users

I have the privilege each day of meeting early-stage technology startups applying to Embarc Collective. I love when I get to meet a startup leader who is manically focused on their prospective or existing users, spending time each day learning about the goals and pain points they experience. It feels obvious to say “focus on […]

Launching Wellness & Burnout Prevention Coaching at Embarc Collective

Those of us working in the startup space often experience moments of burnout — in fact, research shows that founders are 50% more likely to report having a mental health issue, 10 times more likely to suffer from bipolar disorder, and 2 times more likely to suffer depression. That is why Embarc Collective has decided to prioritize […]

Sales Play Development with Chad Nuss of InsideOut

Early startup sales teams have to be lean and cohesive to close deals effectively. It’s important that everyone on your team speaks the same language and follows a tight strategy. Teams can leverage sales plays to optimize their performance and to develop a strategy that aligns the team’s efforts. A sales play is a repeatable […]

Leading a Rockstar Virtual Event with Kyley Hagan and Ally Gannon of Synapse

Effective virtual events provide a platform for the broader community to connect beyond physical location and allows your company the opportunity to establish a reputable brand by developing thought leadership content. People remember both quality engagements and bad engagements. You’ll want to be on the winning side of your virtual event strategy; in turn, your […]

Improving Website Security

Cybersecurity is a priority topic for many companies, and for good reason. We’ve all seen the headlines about catastrophic data breaches compromising customer information and permanently damaging the company’s reputation. Every year the number of companies who experience cybercrime is growing. In 2018 there were more than 351,000 breaches reported to IC3–a dramatic increase of […]

Designing an ADA Compliant Website

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” — Tim Berners-Lee, W3C Director and inventor of the World Wide Web In 2018 alone, there were 2,285 website ADA compliance lawsuits filed in the US, including many against high-profile names like Home Depot, Beyoncé, Nike, […]

Forming A Board and Running Effective Board Meetings

As a seed stage company, running a board meeting can be strange, new territory. Holding effective board meetings are critical for early-stage startups to make sound decisions, provide detailed updates to stakeholders, and re-evaluate the current plan of action to continue to scale quickly. Recently, we invited Julia Taxin of Grotech Ventures to share tips […]

Everything You Need to Know About Email Marketing Click Through Rates

Email marketing is here to stay, and your startup should be leveraging this channel to drive conversions. In this post, we will review click-through rates as a core email performance metric. There are so many marketing channels that come and go in the digital age, but in fact, email marketing consistently outperforms other channels like […]

The Power of a Well-Written Job Description

Finding the best talent faster. It’s what every company wants to do. Having a well written job description can help in that process. A job description is a multi-purpose tool. It is a candidate’s initial impression of a company – think of it as a position’s resume. It is also the company’s face and voice […]

Category: Resources