Embarc Collective is excited to welcome Alla Adam as our new Fundraising Strategist, bringing founders an experienced investor, three-time founder, negotiator, and global advisor who knows what it takes to navigate the moments that matter most when raising capital.

Since 2003, Alla has worked with leaders and teams around the world, including Tesla, Amazon, Google, Coca-Cola, Red Bull, and Nestlé. Across her work with startups, she has helped companies raise more than $12 billion in venture capital and grants worldwide. She also mentors founders through organizations including Techstars, Founder Institute, Village Capital, Startmate, StartOut, and YC Startup School, giving her a deep understanding of the fundraising challenges companies face across stages, industries, and markets.

As a coach, Alla will help Embarc Collective founders develop fundraising strategies tailored to where their companies are today and where they want to go next. That starts with answering fundamental questions around how much to raise, when to enter the market, and which type of capital best fits the business. From there, she helps founders sharpen their pitch decks, narratives, and delivery; position their traction and vision in ways that resonate with investors; and prepare for the high-stakes conversations that can shape a company’s trajectory.

Her support extends well beyond the pitch. Alla works with founders as they negotiate term sheets, navigate complex deal conversations, manage board dynamics, and prepare for difficult conversations with investors and stakeholders. When consequential decisions arise, she brings structured frameworks that help founders cut through the pressure, evaluate long-term tradeoffs, and move forward with greater clarity and confidence.

Alla’s methodologies—including The Adam Method (TAM), Negotiations as a Service (NaaS), and The Adam Curve (TAC)—give founders practical tools they can apply throughout the fundraising journey. A two-time TEDx speaker and author of the 2024 book Time. Money. Status. Relationships. Peace of Mind., Alla has also completed executive education at Harvard, Yale, Kellogg, and Berkeley Law and is a member of the Forbes Coaches Council and the Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate.

We’re thrilled to welcome Alla to Embarc Collective’s coaching team and look forward to the expertise, perspective, and fundraising acumen she’ll bring to founders as they pursue the capital, relationships, and strategic decisions needed to scale.