Growth Story: Gabe Higgins of BlockSpaces
Welcome to our Growth Story series, where you’ll meet startup team members—either natives, boomerangs or transplants—in Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Gabe Higgins, Co-Founder and COO of BlockSpaces, a blockchain innovation studio that provides specialized education, development and support services to […]
Read More
Everything You Need to Know About Email Marketing Click Through Rates
Email marketing is here to stay, and your startup should be leveraging this channel to drive conversions. In this post, we will review click-through rates as a core email performance metric. There are so many marketing channels that come and go in the digital age, but in fact, email marketing consistently outperforms other channels like […]
Read More
Top Takeaways from Embarc Collective’s First-Ever Founder Summit
As many know, building a startup is difficult and often lonely. To support Embarc Collective member companies with the ups and downs of the startup journey and to reinforce the strength of the startup community, Embarc Collective hosted its first-ever Founder Summit for current Embarc Collective member companies. We curated a half-day of learning and […]
Read More
Roll Call: Women Founders and Investors in Florida
A statewide directory for women leading and investing in technology startups to narrow the gender investing gap in Florida. We all know the woeful stats: in 2018, women raised less than 3% of venture capital funding, made up just 26% of the angel investor population, and comprised only 11% of decision-making roles at US-based venture […]
Read More
The Power of a Well-Written Job Description
Finding the best talent faster. It’s what every company wants to do. Having a well written job description can help in that process. A job description is a multi-purpose tool. It is a candidate’s initial impression of a company – think of it as a position’s resume. It is also the company’s face and voice […]
Read More
Developing an SEO-Focused Content Strategy
Search engine optimization (SEO) and a strong content strategy go hand-in-hand. You can’t have an effective SEO strategy without stellar content that resonates with your customers. Search engines use proprietary algorithms to analyze content (i.e., words and images on your website, social media accounts and third-party sites associated with your website) to determine if your […]
Read More
Embarc Collective Reopens Membership Application
Embarc Collective is an innovation hub that helps Tampa Bay’s startup talent build bold, scalable, thriving companies. Since launching in March of this year, Embarc Collective has been supporting the teams behind 25 startups. In these first few months, we’ve gone all in to deliver our mission to the startups we support. Companies served by […]
Read More
Why Your Website Plan Should Include a Sitemap
It’s tempting to jump into the nitty-gritty of the design and development stage of a new website launch project. Before getting too deep into the weeds, you’ll need to develop a sitemap during the first stage of your website project. Doing so will ensure you have a solid foundation for your new website, and users […]
Read More
Growth Story: Bo Starr of Grifin
Welcome to our Growth Story series, where you’ll meet startup team members—either natives, boomerangs or transplants—in Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Bo Starr, Co-Founder and COO of Grifin, a patent-pending technology that lets you automatically buy stock where you shop. Where […]
Read More
4 Paid Search Tips to Boost Your Startup’s Visibility
It’s no secret paid search campaigns are effective ways to drive prospective customers to your website or encourage current customers to return. Reaching ideal audiences as they turn to search engines to find products, services or answers related to your solution is the whole gist of paid search. While that’s a fairly simple breakdown of […]
Read More