Developing an SEO-Focused Content Strategy
Search engine optimization (SEO) and a strong content strategy go hand-in-hand. You can’t have an effective SEO strategy without stellar content that resonates with your customers. Search engines use proprietary algorithms to analyze content (i.e., words and images on your website, social media accounts and third-party sites associated with your website) to determine if your […]
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Why Your Website Plan Should Include a Sitemap
It’s tempting to jump into the nitty-gritty of the design and development stage of a new website launch project. Before getting too deep into the weeds, you’ll need to develop a sitemap during the first stage of your website project. Doing so will ensure you have a solid foundation for your new website, and users […]
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4 Paid Search Tips to Boost Your Startup’s Visibility
It’s no secret paid search campaigns are effective ways to drive prospective customers to your website or encourage current customers to return. Reaching ideal audiences as they turn to search engines to find products, services or answers related to your solution is the whole gist of paid search. While that’s a fairly simple breakdown of […]
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The Secret Sauce to Maximizing Your Time at Conferences
We’ve all been there: circling around the coffee station until you find someone to introduce yourself to, only to discover that they are in a completely different field and not strategic to you or your business at all. The new year is just on the horizon, and it’s time to start figuring out how you’ll make […]
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The Ultimate Guide to Crushing Your Goals in 2019
[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] The new year is just on the horizon, and it’s time to start figuring out how you’ll make the most of it. Goal setting is vital for founders, their teams and the future of their venture. Goal setting has no special formula or hack; but there are a few things you can do […]
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