Featured Founder: Shane Whitlatch of Threshold 360

Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Shane Whitlatch, CEO of Threshold 360, virtual tour software that enables prospects to quickly explore your location and qualify the space.

What were you doing previously and what inspired you to launch your company?

I had met with the Chairman of Threshold 360 several years ago when they had contacted me about leading their sales & marketing efforts, but we were deep into the process of selling FairWarning and the timing wasn’t right.  When they reached out in 2022, the timing was better as we were just selling Omnivore and I didn’t see myself staying with the larger acquirer.  I love the size of the Threshold 360 team (small), I love the potential in that the technology can solve problems for many industries, and it was based in Tampa Bay.

What pain point is your company solving? What gets you excited to go to work every day?

Name the biggest challenge you faced in the process of launching the company. How did you overcome it?

Where do you see your company headed next?

Give us a tactical piece of advice that you’d share with another founder just starting out.

It’s hard, but you really have to humble yourself and listen to what your customers are saying in voice or in their actions.  If you can solve a problem better than anyone else can – and it is a problem worth solving – the rest is execution.  Founders and leaders are smart and it is hard for us to close our mouths and truly open our minds and be empathetic.  Doing so uncovers opportunity and also builds trust – and that is immensely valuable.

Why Tampa Bay?