Building Success in Uncharted Territory: Leadership Lessons from Christina Unkel
In a recent Embarc Collective Builder Series, Tampa Bay Sun FC's Christina Unkel shares actionable leadership lessons from building a professional sports franchise from scratch, including strategies for rapid team scaling, purpose-driven hiring, and redefining work-life balance.
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From Zero to Revenue: Building Your First Marketing Strategy That Actually Converts
Embarc Collective Growth Strategist Coach Tyana Daley breaks down how early-stage companies can build a systematic marketing strategy that transforms prospects into paying customers.
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Building Your PR Narrative: Why Most Founders Get It Wrong
Learn practical PR strategies for startups from PR expert Kathy Osborne and Cope Notes founder Johnny Crowder. Discover what's truly newsworthy, how to prepare your foundation for media coverage, and why PR is a long-term investment that builds credibility over time.
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When to Pivot: The Strategic Art of Startup Innovation
In this guide, Ryan Schneider, Embarc Collective coach and Co-Founder of Thrive25, explores how to identify when your startup needs a pivot, strategies for effective innovation, and the mental frameworks that enable founders to navigate these challenging transitions.
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From Assumption to Evidence: How Customer Discovery Creates Investment-Worthy Startups
At Embarc Collective's inaugural Angel Investor Summit, Kate Heath (Brand and Marketing Strategist Coach and SVP of Marketing at Certus Core) and Jason Putorti (Product Strategist Coach and Executive Director & Founder of ResistBot) delivered a compelling presentation on one of the most critical yet often overlooked aspects of startup success: customer discovery.
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Beyond the Hype: Lessons in Resilience and Focus from ReliaQuest’s Brian Murphy
In a recent Embarc Collective Builder Series event, ReliaQuest Founder and CEO Brian Murphy shared candid insights from his 17-year journey building a cybersecurity powerhouse.
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Embarc Collective Expands Support for Growth-Stage Companies with Three New Coaches
At Embarc Collective, we know that building a company is not a one-size-fits-all journey. Since 2019, we’ve delivered over 9,300+ hours of coaching to Florida’s most promising startups, driving unprecedented success rates: 96% of our original member companies are still in business today, with seven reaching Series A or beyond and three achieving successful exits. […]
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Insights From Joe Lopano, CEO of TPA, on Delighting Your Customers
As Joe Lopano, CEO of Tampa International Airport heads into retirement, he revealed key insights on creating exceptional customer experiences at TPA at the Embarc Collective’s Q3 Builder Series event, powered by Hillsborough County EDi2. Joe joined Lakshmi Shenoy, CEO of Embarc Collective, to discuss strategies driving TPA’s exceptional customer experience. Here are a few […]
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The Continuous Journey of Knowing Your Customer
The coaches at Embarc Collective have diverse backgrounds and skill sets, coming from all corners of the tech industry with a wide range of experiences. However, we all share one critical characteristic: like the successful founders and teams we support, we are customer-obsessed. Understanding the people you do (or hope to) serve is fundamental to […]
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From Surviving to Thriving: Cultivating the ‘Outlast’ Mindset in Entrepreneurship
Startup building is an endurance sport with highs, lows, and everything in between. Our community of 100+ startups recently hit a major milestone: an impressive 96% survival rate over five years, soaring past the national average of just 50%. Talk about beating the odds! Embarc Collective’s annual Leadership Summit, powered by The First Bank, was […]
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