Sales & Marketing Alignment with Rissa Redan and Laura Baker
At a recent Embarc Collective session, members joined a fireside chat with two accomplished growth leaders: Rissa Reddan, 3x CMO and growth-stage strategist at Embarc Collective, & Laura Baker, founder of Vista Growth Solutions with experience as a CEO & CRO. Together, they explored the creative tension, strategic alignment, and cross-functional collaboration required to scale customer […]
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From Zero to Revenue: Building Your First Marketing Strategy That Actually Converts
Embarc Collective Growth Strategist Coach Tyana Daley breaks down how early-stage companies can build a systematic marketing strategy that transforms prospects into paying customers.
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Building Your PR Narrative: Why Most Founders Get It Wrong
Learn practical PR strategies for startups from PR expert Kathy Osborne and Cope Notes founder Johnny Crowder. Discover what's truly newsworthy, how to prepare your foundation for media coverage, and why PR is a long-term investment that builds credibility over time.
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When to Pivot: The Strategic Art of Startup Innovation
In this guide, Ryan Schneider, Embarc Collective coach and Co-Founder of Thrive25, explores how to identify when your startup needs a pivot, strategies for effective innovation, and the mental frameworks that enable founders to navigate these challenging transitions.
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From Assumption to Evidence: How Customer Discovery Creates Investment-Worthy Startups
At Embarc Collective's inaugural Angel Investor Summit, Kate Heath (Brand and Marketing Strategist Coach and SVP of Marketing at Certus Core) and Jason Putorti (Product Strategist Coach and Executive Director & Founder of ResistBot) delivered a compelling presentation on one of the most critical yet often overlooked aspects of startup success: customer discovery.
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Insights From Joe Lopano, CEO of TPA, on Delighting Your Customers
As Joe Lopano, CEO of Tampa International Airport heads into retirement, he revealed key insights on creating exceptional customer experiences at TPA at the Embarc Collective’s Q3 Builder Series event, powered by Hillsborough County EDi2. Joe joined Lakshmi Shenoy, CEO of Embarc Collective, to discuss strategies driving TPA’s exceptional customer experience. Here are a few […]
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The Continuous Journey of Knowing Your Customer
The coaches at Embarc Collective have diverse backgrounds and skill sets, coming from all corners of the tech industry with a wide range of experiences. However, we all share one critical characteristic: like the successful founders and teams we support, we are customer-obsessed. Understanding the people you do (or hope to) serve is fundamental to […]
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Category Design with Kevin Maney
This week, Kevin Maney, Founding Partner at Category Design Advisors and co-author of Play Bigger, visited Embarc Collective to share his renowned Category Design frameworks exclusively with our member community. By embracing these frameworks, startup builders can position themselves to become category kings, enabling them to create the most value, capture the most market share, […]
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Launching on Product Hunt – Twos’ Successful Campaign
As startup builders, we understand that marketing and public relations (PR) can help improve external social engagement, raise brand awareness, and amplify a company’s product in the market. The recent success of Twos, a member company of Embarc Collective, and their Product of the Day achievement on Product Hunt is an example of how they […]
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Starting Out: What’s It Like to Work in a Startup?
Once again, Embarc Collective had the opportunity to partner with the Ryan Nece Foundation, a youth leadership program, on a workshop with high school leaders about technology startups. With guidance from members of the Embarc Collective community, these students learned about what it’s like to work in a technology startup in Tampa Bay. At Embarc […]
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