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Developing an SEO-Focused Content Strategy

Search engine optimization (SEO) and a strong content strategy go hand-in-hand. You can’t have an effective SEO strategy without stellar content that resonates with your customers. Search engines use proprietary algorithms to analyze content (i.e., words and images on your website, social media accounts and third-party sites associated with your website) to determine if your […]

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Company News
Embarc Collective Reopens Membership Application

Embarc Collective is an innovation hub that helps Tampa Bay’s startup talent build bold, scalable, thriving companies. Since launching in March of this year, Embarc Collective has been supporting the teams behind 25 startups. In these first few months, we’ve gone all in to deliver our mission to the startups we support. Companies served by […]

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Why Your Website Plan Should Include a Sitemap

It’s tempting to jump into the nitty-gritty of the design and development stage of a new website launch project. Before getting too deep into the weeds, you’ll need to develop a sitemap during the first stage of your website project. Doing so will ensure you have a solid foundation for your new website, and users […]

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Growth Story: Bo Starr of Grifin

Welcome to our Growth Story series, where you’ll meet startup team members—either natives, boomerangs or transplants—in Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Bo Starr, Co-Founder and COO of Grifin, a patent-pending technology that lets you automatically buy stock where you shop. Where […]

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4 Paid Search Tips to Boost Your Startup’s Visibility

It’s no secret paid search campaigns are effective ways to drive prospective customers to your website or encourage current customers to return. Reaching ideal audiences as they turn to search engines to find products, services or answers related to your solution is the whole gist of paid search. While that’s a fairly simple breakdown of […]

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Corporate Partner Program Partner Program
Embarc Collective Partners with Florida Business Development Corporation to Develop Coaching Support for Entrepreneurs

Tampa Bay startup hub to build out its growing coaching program for early-stage technology ventures to support startup talent development regionally   Tampa, Florida — Embarc Collective is partnering with the Florida Business Development Corporation(FBDC) to provide on-the-job training for high potential talent building high-growth technology startups. This support will initially be available to 25 […]

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Talent & Hiring
Open Opportunities Through Diversity and Inclusion

Each week at Embarc Collective, we bring in a local or out-of-market expert to talk about a specific pain point or skill that is being voiced by the startup community we support. We are lucky in Tampa Bay to have startups that are focused on building diverse and inclusive teams from Day 1, and from […]

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Featured Founder
Featured Founder: Aaron Froug of Grifin

Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Aaron Froug, Co-Founder and CEO of Grifin, a patent-pending technology that lets you automatically buy stock where you shop. What were you doing previously […]

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Featured Founder: Nathan Hagen of Admiral

Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Nathan Hagen, Co-Founder of Admiral, a revenue platform helping digital publishers grow by improving visitor relationships through adblock recovery, paid subscriptions, privacy consent, and […]

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Business Strategy GTM Operations
How To Choose a Scalable CMS

This guest post was contributed by our partner, Bayshore Solutions. If your website is the face of your company, your content management system (CMS) is the bones and the brain. Choosing the right CMS for your website is a decision you should not make impulsively. Before you set your sights on a specific platform, pay […]

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Building in the Bay

I remember visiting Tampa for baseball tournaments when I was younger, but I never thought that it would be the place I called home. I was close to finishing my undergraduate degree at the University of Alabama and decided to take a trip down to Tampa to spend time with my dad. He invited me […]

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Capital Insights
Southeast Capital Landscape 2019

Typically when seeking funding, founders will look to traditional tech hubs like New York or San Fransisco. But as the startup world changes rapidly, capital resources are becoming more available in growing regions. Cue the Southeast region. Embarc Collective, in collaboration with ModernCapital, Launch Tennessee and HQ1, developed a comprehensive resource of available capital resources […]

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