From Assumption to Evidence: How Customer Discovery Creates Investment-Worthy Startups
At Embarc Collective's inaugural Angel Investor Summit, Kate Heath (Brand and Marketing Strategist Coach and SVP of Marketing at Certus Core) and Jason Putorti (Product Strategist Coach and Executive Director & Founder of ResistBot) delivered a compelling presentation on one of the most critical yet often overlooked aspects of startup success: customer discovery.
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